Introduction to regeneration

Since 2010, a joint regeneration team has operated across Adur and Worthing. This provides the focus and resources to support local businesses, encourage economic development, promote and implement regeneration schemes, promote the tourism economy and take a proactive role in the delivery of strategic development.

The Regeneration Team covers four main areas or roles:

Strategic Projects role

This area of work focuses on the delivery of regeneration sites, aiming to revive, regenerate and create lively economies.

The team provides a dedicated resource to progress the strategic developments and projects across Adur and Worthing.

We take a proactive approach regarding the delivery of projects and ensure that opportunities to regenerate key areas of the District and Borough are taken.

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Business Development role

The main priority is in supporting business development, both in terms of existing businesses and in promoting the area for new business to locate.

The team provides vital links to external partners as well as supporting Planning Policy and Development Management regarding planning applications.

Regeneration role

The role of the regeneration has changed fundamentally over the past few years.

Initially the focus was on the delivery of the Masterplan for Worthing, which had a purely town centre and seafront focus and the implementation of the Masterplan for Shoreham - Shoreham Renaissance.

Regeneration now encompasses a much wider range of issues which all contribute to the physical and social regeneration of the area.

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Tourism role

Tourism is a major part of the area's economy; worth approximately £170 million the industry supports around 1,330 FTE jobs.

The Tourism Team's primary task is the promotion and marketing of the destination to both domestic and overseas visitors. The marketing plan includes on and off-line activity, targeting a mix of audiences, with an overarching aim to drive increased traffic to the official destination website 'Visit Worthing' encouraging more visitors to stay longer and spend more money.

In addition to this they undertake research, work with partners to develop the tourism product of the destination as well as providing support to the area's tourism businesses offering sector specific advice, research and statistics, tourism trade information, networking and training opportunities and business support.

The team also runs the Council funded Visit Worthing Information Centre (VIC); the centre plays a vital role in promoting Adur & Worthing to residents and visitors: